NFTs are also expected to revolutionize traditional loyalty programs.

Companies may create solid, long-lasting relationships with their customers because to the value propositions that come with NFT membership and ownership. The lifetime value of their consumers rises as a result.

Successful NFT marketing initiatives take advantage of these advantages as well as the variables that influence contemporary marketing today. These include influences like the need for a more inclusive society and growing privacy concerns.

The target marketing environment is evolving.

Businesses may give highly customized ads and information to their prospects thanks to target marketing, which has been shown to enhance conversion rates. According to Statista, top managers in the United States relied on third-party cookies in digital advertising at a rate of 51% in 2021.

But advertising instruments that compel third-party cookies to target and retarget clients will soon become obsolete. More people than ever are hesitant to provide their data, and strong privacy rules are emerging. Google, a leading technology company, is entering a new era in which it will gradually stop supporting third-party tracking cookies, for example.

Since March 2020, Apple has blocked Safari's third-party cookies, and since June 2022, Firefox has only allowed cookies from the website where they were originally created. Consumer privacy concerns will not go away, and more businesses will start using first-party methods to gather client information.

In a world without cookies, NFT marketing will continue to thrive.

NFT marketing enables first-party strategies-based narrow, focused following. The decision to link the wallet that contains the NFT to a user's username or profile is entirely up to the NFT owner. We should also point out that NFTs stand to gain from any development in decentralized identity, including the capability of integrating with brand-new varieties of social media that are censorship-resistant.

With the audience's permission, a business may, for instance, use NFT campaigns to target an audience with a shared interest and create a Web3 community centered around shared interests. Leading the way on this path are well-known fashion companies like Dolce Gabbana, Gucci, and Tiffany & Co.
Customers expect brands to express an opinion on topics that matter to them.

The significance of taking action on diversity is shown in Instagram's 2023 trend report. On social media, 3 out of 4 Gen Z users want to follow an influencer who has a disability. According to the report, more members of Gen Z will make purchases in 2023 to support causes that are important to them.

In the metaverse and NFT world, inclusion is a major issue, just like it is everywhere else. As an illustration, just about 16% of the NFT art market in 2021 was made up of women. Brands can demonstrate their dedication to social and environmental responsibility by using NFTs. They can do this by matching the campaigns to the fundamental principles of the company.

Clinique, a cosmetics company, and DAZ3D collaborated to introduce a makeup NFT campaign. The inclusive non-fungible persons (NFP) collections produced by DAZ3D, an NFT strategy and marketing firm, are well-known. Tess Daly, Sheika Daley, and Emira D'Spai were among the makeup artists whose works were included in the NFT ad. Clinique hoped that by making this change, it would show its dedication to a more diverse and inclusive digital beauty industry.

Additionally, brands use NFT campaigns to aid in other deserving causes. All sales from this inaugural NFT series were donated by Norwegian Cruise Line and the artist Peeta to the NGO Teach For America.
NFT marketing complements other marketing fads effectively.

Any digital, physical, or phygital asset can be represented by NFTs. This adaptability enables businesses to combine NFTs with other tried-and-true marketing strategies, like word-of-mouth and loyalty programs.

Take word-of-mouth marketing, or user-generated content (UGC), as an illustration. According to a Stackla survey, 79% of respondents believe user-generated content affects their purchasing decisions. However, only 13% believe that brand content has an impact. During Paris Fashion Week, Balmain made use of UGC. Visitors could mint and share a picture of a festival moment as their own NFTs thanks to the opulent fashion house.

NFTs are also expected to revolutionize traditional loyalty programs.

Odyssey by Starbucks is an illustration. The rewards program offers special membership benefits that allow coffee aficionados to participate in virtual events and acquire journey stamps called NFTs.

Take word-of-mouth marketing, or user-generated content (UGC), as an illustration. According to a Stackla survey, 79% of respondents believe user-generated content affects their purchasing decisions. However, only 13% believe that brand content has an impact. During Paris Fashion Week, Balmain made use of UGC. Visitors could mint and share a picture of a festival moment as their own NFTs thanks to the opulent fashion house.

NFTs are also expected to revolutionize traditional loyalty programs.

Odyssey by Starbucks is an illustration. The rewards program offers special membership benefits that allow coffee aficionados to participate in virtual events and acquire journey stamps called NFTs.