Ridley Plummer, stated that the company is unconcerned about short-term market fluctuations.

Tennis Australia is enhancing this year's Australian Open with additional NFT ball art despite the market's unpredictability. They claim to be committed long-term.

On court 19 at Melbourne Park, 6,776 used tennis balls were being sold as NFTs while the cryptocurrency frenzy was at its height. Each plot has a 19 cm × 19 cm size.

There are 2,454 more NFTs this year than there were last year.

Tennis Australia volunteered to update the metadata for each NFT anytime a match-winning shot fell on the plot for that NFT at the beginning of the game. Additionally, it was claimed that NFT owners would receive items and other advantages.

When they were accessed on January 22, 2022, all NFTs were sold for 0.067 Ethereum, which was equivalent to around $278 AUD.

Since then, the price of Ethereum has drastically decreased; today, 0.067ETH is only about $130. The floor price for the AO Artball collection on OpenSea is 0.092 ETH. Compared to a year earlier, the balls are still down approximately $100.

Tennis Australia's senior manager of the Metaverse, NFTs, Web3, and cryptocurrencies, Ridley Plummer, stated that the company is unconcerned about short-term market fluctuations.

We shouldn't just lay down our tools and quit because of market difficulties, he continued. When experimenting with new technology like Web3 and NFTs, there are many external elements that come into play, and when you work for an innovative organization like Tennis Australia and AO, there are difficulties and rewards that come with it as well.

The Artball program is similar to an Australian Open membership, unlike most other NFTs. To assist its members in learning how to sign up for the NFT, Tennis Australia offers a Discord channel for them. Additionally, it offers NFT owners a rewards program that entitles them to benefits like backstage passes and ground passes for finals week. The website is reachable. The broadcast of the Grand Slam omits some videos.

More than 2,000 NFT owners, according to Plummer, sold open tickets.

According to him, possessing NFTs is equivalent to having a gold or silver frequent flyer status, and those who purchase NFTs for the years 2022 and 2023 will be on par with executive frequent flyers.

They will benefit more quickly than anyone else, he said.

On Thursday at 7 a.m. AEDT, the AO Artballs for 2023 will be determined. Each one will set you back 0.23 ETH, or roughly $446.